Today I studied about Product category (Tangible,Intangible), Product definition (Product), Product strategy, Product management and Product components. A Gob showed one brand it's named APPLE there are marketing, R and D, service, support, packaging and warranty from Product strategy. The last is Product management such as need analysis, create value, product positioning and marketing trading strategy.And last time, my teacher given students are doing about Let's look at your brand there 4 questions .
1.Brand/Logo
2.Packaging/Label
3.Product line (a kind of product)
4.Product medels
My brand is Isuzu which I did about 1.Brand/Logo 2.Product line (a kind of product) 3.Product medels but my brand not Packaging/Label.
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