Product strategy

Target market = Worker, A business man, Teacher, Young man, Woman, Employee,Merchant, Gardener and others.

Positioning = Performance, save oil, comfortable, Durable,strong,

Product line = There are 9 styles such as

Mu-7 Original (Primo and Activo)

Mu-7 Choiz

D-max Spark

D-max Spacecab

D-max cab4

D-max X-Series

D-max Rodeo 4WD

D-max Hi-Lander

Super truck

http://www.isuzu-tis.com/2011/index.html