Product strategy

Target market = Worker, A business man, Teacher, Young man, Woman, Employee,Merchant, Gardener and others.

Positioning = Performance, save oil, comfortable, Durable,strong,

Product line = There are 9 styles such as

Mu-7 Original (Primo and Activo)

Mu-7 Choiz

D-max Spark

D-max Spacecab

D-max cab4

D-max X-Series

D-max Rodeo 4WD

D-max Hi-Lander

Super truck

http://www.isuzu-tis.com/2011/index.html

Journal week 5

Today my group present about interviewer's questions show what they need while intervewe's answers show thir positioning. I am Rongrang Crock my company is Tuatuam. Today they are very happy and very funny because ther are 8 groups presented in classroom. Any groups presented to interesting and good idea.

Journal week 4

Today I studied about Product category (Tangible,Intangible), Product definition (Product), Product strategy, Product management and Product components. A Gob showed one brand it's named APPLE there are marketing, R and D, service, support, packaging and warranty from Product strategy. The last is Product management such as need analysis, create value, product positioning and marketing trading strategy.And last time, my teacher given students are doing about Let's look at your brand there 4 questions .

1.Brand/Logo

2.Packaging/Label

3.Product line (a kind of product)

4.Product medels

My brand is Isuzu which I did about 1.Brand/Logo 2.Product line (a kind of product) 3.Product medels but my brand not Packaging/Label.

Journal week 3

This journal are date 2 jun 2011 and 7 jun 2011. My teacher taughts about Business basics such as

1.How many products do you consume today?

2.How many brands do you consume today?

3.How many BUSINESSES do you deal with since you have been up this morning until now?

There learned Key parties (Producers,manufacturers,marketers) ,Middle men and Consumers-customers-end-users.A gob taughts Business stake olders such as Profit, Producers, Satisfaction and Loyalty. And the last is 7 jun 2011 I studied about Maslow's Hierarchy of Needs.There 5 style such as 1.Basic needs 2.Safety 3.Belonging 4.Ego-status 5.Self-actualization and we did exercise my brand about Maslow's Hierarchy of Needs.